About a Guy Named After a Vegetable

I help businesses connect website strategy, marketing, and business objectives to create unique solutions.

Are you familiar with the word "tweener"? I was introduced to it when I played basketball, and it's probably the best way to describe my professional life.

A person or thing considered to be between two other recognized categories or types.

When I played competitive basketball, I could play as a shooting guard or small forward. Depending on the situation, I'd be thrown into a role to attack a weakness or mitigate a strength in the opposing team.

My most valuable skill is playing that role in an organization, rapidly adapting and contributing to marketing, web development, and business objectives. Driving clarity and alignment between these three, often disconnected pillars.

I am a digital project leader with over eight years of experience in hands-on creative development and six years growing high performing cross-functional creative teams.

My name is Kale Hungerson, and I am a Digital Marketing & Personalization Consultant. Born in Oceanside, California raised in beautiful British Columbia, Canada.

As a digital project leader, I help organizations with the following:

  • Initiating large or medium scale website or application developments
  • Increasing revenue through digital mediums
  • Enhancing the customer journey and LTV of customers
  • Translating and improving communication between engineering/technical teams, marketing, sales, and c-suite
  • Managing 3rd party creative vendor relationships during complex digital projects
  • Creating multi-channel integrated marketing plans with a focus on digital

I am interested in a broad range of topics, but I try and hone into marketing, front-end web development, project management, and most importantly business management with a focus on strategy.

If you enjoy a cold brew coffee or an IPA and want to chat, connect with me.

View my Work


Download Resume


I've been involved in a lot of fun projects. I've built and managed web systems, created and managed multi-channel marketing campaigns, lead the building of complex applications, built and managed team's and a department, presented on a multitude of digital topics, and have worked with many different clients identifying creative approaches to big challenges.


I spent 6 years at the British Columbia Institue of Technology; 3 of which were night school finishing my Bachelors of Business Administration, the other 3 were focused on a Diploma of Technology in Marketing Management with a focus on Marketing Communications, and a Senior Management Certificate in New Media Design and Web Development.


  • I am a certified Project Management Professional.

Technical Skills


Functional Marketing Skills

Adobe Suite Google Analytics SEO Automation A/B Testing CPC Funnel Optimization Personalization Dynamic Content Content Strategy Integrated Marketing Plans Landing Page Development